Addicted products: The story of Brad the Toaster

Well, we’ve all bought products only to underuse and eventually forget about them. Like the proverbial gym membership which starts off as a life-changing adventure and ends up leaving us with a general sense of guilt and waste, only to be washed away by the next investment.

This Addicted Product, by Simone Rebaudengo and Haque Design, is a toaster which needs to be kept busy and useful or it may move on to a more deserving person.

This project looks at a future where individuals need to earn and appreciate their products and to be open to time-sharing technology. A real and speculative piece which uses the Internet of Things and Twitter to give personality and communication to our devices and raise issues of sustainability and waste.

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